The last time I bought True Religion jeans was literally over 5 years ago. I walked into the boutique in Kierland on a whim and was instantly greeted by a friendly associate. I cant remember her name though :( They had a great sale going on and I knew that it was time for a purchase. She explained to me all the new styles and how True Religion has changed in the last 5 years; their sizing is a lot more reliable and consistent now regardless of the jean style. The fabric is also much softer. After finding my perfect fit, we foudn out that she didn't have the actual pair in stock for me in the color I wanted. She was very pleasant in working with me to order them and I received free 2 day shipping. I think this location, becuase it is a little more tucked away than a location inside a normal mall, offers you a little more personalization and that custom touch that makes you feel good about spending serious $$$ on jeans. Will be back!