It looked just kitschy enough to be an above-average brew, but fell flat on all levels. I ordered an iced soy latte...and, well, I'm not entirely sure they know what a latte is. I was expecting a couple shots of espresso with some soy milk (and okay, a dash of flavored syrup) thrown in.
I ended up with a gigantic, tasteless mess. Couldn't decipher whatever flavor it was supposed to be. It was like watered-down coffee thinned out even more by my beloved dairy substitute. This is what happens when you focus on quantity over quality...you get a 20+ oz. cup of very forgettable coffee-flavored water. I'd prefer my caffeine come in more...uh, concentrated packages if it's going to be so disappointing.
At least there appears to be a variety of hot sandwiches made-to-order. I'll give them the benefit of the doubt and hope they deliver on that, because this road doesn't seem to favorable to the early birds of Tempe campus. Please practice hard at being good baristas, I don't want to see you lose every customer to the Memorial Union!