Great in theory - not so much in reality.
Overheard someone say they were hoping for 5-6,000 originally but by 2pm well over 13,000 had come! CRAZY traffic. Sat forever on Pima. $5 parking on top of ticket prices and food costs. Lines were ridiculously long by the time we got in the gate at 11:15am. We saw no map or details of where each truck was/what was available at each truck. Well over 30 minute lines at many/most trucks. We only got to buy samples from 3, then waited for Tyler Florence demo.
Tyler was scruffy bearded, didn't look well and the sound didn't work at first after he was almost 25 minutes late starting. The pulled pork sandwiches he made looked/sounded yummy. He had good energy with the crowd, but seemed like he was rushing. Samples were all gone by the time our place in line got up to the demo area though so we didn't get to sample his food :(.
Best truck we tried...2Cupcakes.com from Tucson had yummy cupcakes. Red Velvet and Peanut Butter cup rocked. Their regular "large" ones are the same price in Tucson (got small versions for $3 at the event). Yum yum yum though. Nice live music too.
Next year some shaded areas that are not "VIP" would be nice, more regular and ongoing food demos, menus/maps and better parking/traffic flow please! This year it was an experience, but not a good value by any stretch.