I was thinking this morning I should start YouTube series unwrapping "awesome stuff" that TJ sells. Their CEO said once that they sell food for unemployed PhDs: cheap but interesting stuff. We shop there about 2-4 times per week. Always get flowers (only $3.99), organic milk, ground beef from free-range cows, salads, and baby icecream cones. Their employees are always the same - super low turnover. My only wish is that they would be closer to our home in Centennial Hills area. Oh, and that they have baby shopping carts as their Summerlin counterpart.