Pros: food/ drinks aren't overpriced, you can buy alcohol, you can reserve your seats, and you can see great movies that probably aren't showing in your standard theater. The venue is also pretty, clean, and well decorated.
Cons: they charge you an extra fee on their movies because the movies don't have excessive previews (maybe 4 movies were previewed when I went, and there were no commercials). While this may be great for some people who hate sitting through 20 minutes of ads, it can make the movie too expensive for someone living on a budget. For reference, evening tickets tend to be about 12 dollars after the fee.
Despite being a movie lover, I almost never go to the movies because of the expense. However, this is a theater I will frequent on the off chance that I decide to go to a movie. I will just go to a matinee to avoid the heavy no-ads-fee.