Years ago when I lived in Berkeley, California, this was THE place to buy camp gear and outdoors stuff. Now, there's competition, and I don't shop here any more. Why... Prices. Yes, they have a lot of stuff here, and their employees are very knowledgeable. But, I can get the same stuff cheaper elsewhere, and its also a lot more fun to check out gear at Bass Pro or Cabelas! I don't buy into the whole co-op thing either- Prices are still too high for me.