I have never been more disappointed with my hair.... I came here in March and was devastated... it is now November and I have had numerous color corrections elsewhere which have still failed to correct the problem that Etch started. I tried to go lighter ( 1-2 shades). I am well aware that going lighter is a process that takes several appointments. After one appointment my hair was a patchy bleached mess. My hair has been naturally curly all my life and my favourite part about my physical appearance.... it will no longer curl as a result of Etch frying it. As upset as I am - the staff were pleasant and sweet.... that gives them 1 star.