Yes, Whole Foods is expensive. However, there are some gems in here that are worth the money. Some of those goodies are found in the deli. However, for every great find (corn and arugula salad!) there are also some misses in the deli. The fish section is one of the better few that I have found in the Valley (but that also means you will pay extra for the increased quality). Overall, WF has a good selection (especially in hot sauces) and a nice layout. You will pay more money than a typical grocery store, but it is also apparent where those extra dollars are going.