We live two minutes away from Fresh so we go there way too often, whenever we are too lazy to cook. They already made a fortune with us.
Everything on the menu is vegetarian, most of it actually vegan and that's great!
They have a huge menu and there's something for everybody, whenever we go there with our (omnivore) family or guests they are very pleasantly suprised by how tasty vegan food can be. :) Definitely a good way to make vegan food more popular!
The only thing I dislike about fresh is that some menu items are not consistently good. Some of the wraps and especially the Ace of Kales. Sometimes it's amazing and other days it's a soggy watery salad you don't feel like finishing. Also, stop grating the Jicama, it was perfect the way it was! We sometimes need to take a break from Fresh because if you go there too often it gets old because everything kind of tastes the same, not sure why.
We get takeout 99% of the time because you get 15% off with the live green card. Order on the phone before going, wait is long else, they are always busy! Staff is horrid btw at spelling names, they get it wrong most of the time and I have a pretty common name.
Maybe create an app like b.good to facilitate ordering and paying and to reward frequent customers.