The cleaner and fresher experience compared to the Hong Tai supermarket chains and a much more elaborate selection of meat and seafood.
Fresh white tilapia and the seafood tanks in general are kept very clean without the fishy presence of gills and fish guts lingering in your nose. Service of 'clean and cut' also available, I'm not too sure if they fillet at a cost or not though. They have fresh oysters in plastic containers and precut fish of the day(cheaper and about to get chucked out) and a long selection of imported frozen fish and the more exotic like sea turtle.
I come here for the poultry selection as well. So many options with the cut selection of the chicken parts. Chicken breast is at better quality and expect it to be a bit more expensive than the average chinese supermarkets but inline with the quality offered at Costco.
It gets a bit pricier with the fresh produce as well, but weekly sales from cooking oil to exotic fruits is worth the visit. This location also houses quite an extensive filipino selection from chips, sweets,condiments, drinks and canned goods.
Daily specials are available in their HOT FOOD selection like spicy shrimp, gazillion chicken dishes,fried veggies, the roasted pork and duck section, sushi and dessert section. Smartly placed towards the end of your errand before heading to the cashier as by this time, an appetite has been strategically created by the power of effective marketing.