I take the greyhound to work once a week, so one day I decided to show up early and see what all the fuss is about.
There was still a line by the time the store opened :P Turnaround was relatively short, at least that early in the morning. Perhaps it gets exceedingly long as the day goes on, I don't know. It was worth a $10 cake for me, anyway :P
The cake itself was worth the novelty wait, and I'd dare say that I can see myself being in the mood again one or two times a year. The cake is light, subtle, the kind of thing you want to eat slowly and thoughtfully with a good tea. The madelines are not as sublime but also tasty, cheap, and available without a lineup :P