Having moved to the East Valley from the Midwest, we were presented with grocery stores that we had never seen nor heard of. After shopping most of them over a few months, my wife and I made a selection for the honorable distinction as "our neighborhood grocery store."
Fresh & Easy was the winner.
The store is smaller and less overwhelming. The produce is fresh, and all products are have "no artificial colors, flavors and no added trans fats." We always check their discount shelves and have found some amazing deals. And their havarti cheese is some of the best I've had. Seriously addicting!
My wife is now "friends" with a man in his sixties who works there. This place really defines a neighborhood market, in a time when I thought the concept was lost.
Bravo!