I stopped in on a Saturday when they were holding a special sale event, and I got to play for a bit with a large Elinchrom Octa light modifier, shooting a model in-store with my DSLR tethered to a 27-inch iMac via USB3. I wasn't planning to buy anything, but I ended up getting another padded carrying case for my light stands because I couldn't find one at another store I normally shop at.