This place is located right in the heart of East Village right inside the Simmons building. Whenever you walk in your hit in the face with the smell of freshly baked bread. They have a really nice menu for lunch, I suggest the grilled cheese its amazing! However I do find it a bit pricey for a sandwich. The ordering systems also a bit confusing no one really knows where they should be, and once you've ordered something and are waiting for take out it can take up to 15-20 mins before your foods ready however you know your getting the freshest sandwich which is always nice. However you fell like your standing in the way of all the commotion because its always busy. The customer service is wonderful and very friendly, they always seem to be having a great time in the back, you can see them joking and having fun but still working hard.