I often stop at this location because it is the only one directly between two places at which I typically find myself during the course of my travels.
I am usually willing to go out of my way to the Waunakee, Ironwood, or American Parkway locations because it can be difficult to get in and out of this location.
Neither the interior of the store nor the parking lot are spacious, so navigating is a bit of a pain.
It's not uncommon for this location not to have any good options for a quick lunch or dinner. Choices other locations always have are often lacking here. In addition, if you hit a slight rush, you might have to wait a few minutes to get checked out. The ladies that work here are friendly but not terribly efficient.
That all said, they are still courteous and do their best, and most of what one needs from a Kwik Trip can be found here.