I used to love Fresh and Easy when they first came to Vegas. Sadly though, with all the changes the past few years, I rarely come here anymore. Prices used to be somewhat comparable to Smith's, but with the exceptions of the clearance, the prices are always a considerable mark up. Now of course, this is coming from a mom who has a household of 5 to buy for. F and E has shifted their target customer base definitely to the younger or single/kid free, "Whole Foods is awesome!" type group. So if that fits you at all, you will probably fall in love with Fresh and Easy. It is certainly a lot faster to grab whatever you need here as opposed to a full size grocery store or Target!