This is my new go-to place for eye glasses. I've been going to Eyetique for the last 15 years, but Heidioptics totally blows them away with the huge selection of really nice frames. There really is something for everybody. And Heidi is SO nice and super helpful in deciding what to get. She really seems to love getting you the frame that you're looking for. Right now I'm wearing my favorite glasses I've ever had. The price range is similar to what you'd find at Eyetique, but the service is so much better.