I love going here, if you shop smart it really isn't your whole paycheck and is less expensive than other options in the area (Market District I'm looking at you). I only buy the store brand unless I need something special for a recipe, and my bill is consistently less than anything I bought at Market District. The quality of the produce and the meat cannot be matched anywhere in the city, unless you go down to the Strip. But hands down my favorite thing about going here are the employees. If you read anything about the corporate structure or culture of Whole Foods you'll understand why everyone seems so happy to be working. I have never had a request met with anything less than a smile, and I love that they are willing to let you try a new product before committing to the whole purchase.