Firearms, fishing, boats, golf supplies, camo, camping gear....this place is heaven.
I have been helped numerous times by the staff in the fishing and fly fishing sections with gear recommendations and tackle setup, as well as suggested fishing areas in the Valley.
My kids enjoy going with dad to look at the big fish tanks, and I can even drag my wife along as she enjoys looking at all of the gear too.
I will say be careful with the bass pro brands; for the price the quality is decent, but do some shopping first if you are looking for higher quality. Their gear is great for beginning though if you are not sure about a hobby.
Also be sure to manage your rewards card and wait for sales!