I've only been here for lunch but based on some reviews regarding breakfast I may be missing something.
The first time I went in here I was kind of overwhelmed by all the choices. It didn't make it any easier trying to decipher the menu plastered above the grill area, that was kind of awkward. I'm not certain if they have a paper menu.
I struck up a conversation with a regular and he pointed me to the Gyros special. I ordered that and didn't really dig it too much. The next trip I tried the pastrami and was not too impressed. Both meals BTW, were ginormous. Next, I said to myself if this was an IQ Test and you had to choose something from a place that was called the BURGER Factory what should you choose? Burger, dummy. Yes, I tried a burger the next time through and liked it. So I would rate the burgers a 4 and the rest of the stuff a 2 to average out to a 3 star rating for the total body of work.
Also, they take credit cards. So this is not a cash only place.