Nothing nobel about this experience. It's a self order process using iPADs - and is totally confusing. First you have to input your flight destination, which is completely counterintuitive to ordering a burger. Then, the order flow requires you to go back and forth to add that $4 small coke. Finally - you swipe your own card at your seat, and they suggest an 18% tip. For what? No one has greeted me, answered a question, or even made eye contact. And I'm at the Niger bar!... In the end, the food is overpriced and under-whelming (chicken sandwich seems pressed in order to ensure no juices are remaining?.....). It just seems like all the processes are in place for the kitchen, and not the customer. Nothing nobel in that....