I'm probably going against the grain here but I feel like this place is popular because it's super hipster and trendy looking and not necessarily because the coffee is the greatest ever. My misto was pretty good, although TBH I don't feel like it was a whole ton better than at Starbucks but, I'm no coffee connoisseur so what do I know. The incredibly hipster vibe this place has is more of a con than a pro for me. It has a kind of pretentious feel, if that makes any sense, and that's just not my personal cup of tea. It is also SO loud and packed. I think if you like people watching it could be entertaining because there are families with children alongside hipsters but if you're trying to be productive it's a bit distracting. There are also only outlets at the bar seating along the windows. I think if I come back it will just be with a friend or two to hang out rather than to do work!