The Boston Store is going out of business and the liquidation sale starts today. I thought I'd stop by and see if there were some good deals. As I approached the front door I noticed several people walking out with no shopping bags and others with one small bag. This told me people weren't buying much. I soon found out why. The "sale" prices were 10% off the Original Price. What????? There were a lot of customers in the store but they weren't buying. Why not just sell the merchandise 50% off right from the get go? Many people who made their way to the Boston Store and found nothing but a tiny discount won't go back, even when larger discounts are to be had. Boston Store's loss.