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  • Yes, the 21+ box seats are comfortable. Yes, it's cool to be able to push a button and have a drink delivered to your seat. Sure, eating actual food instead of movie theater food is probably a lot healthier. However, the seats at the AMC theater down in Tempe are just as comfortable, and although they don't recline like the fancy ones at this theater do, the theater down there also doesn't have a wall that cuts off the very bottom aspect of your movie screen. The food here is pretty poor in quality, so we don't often take advantage of this option. The drinks are nothing special, a little too sugar-based for me. The tickets are much higher in price here than at any normal AMC theaters in the Valley. If you're going to offer food and drinks at your theater, you're going to be making a lot more money off your customers since they're going to be buying more to eat and drink. I'm pretty sure that movie theaters make most their money on concessions, and combining a theater and a restaurant/bar is a neat trick to increase your profits. Therefore, I would suggest that your base prices be cheaper at an AMC dine-in theater, or at least equally priced to any other AMC theater instead of marked up. If someone doesn't take advantage of the food option at this theater, the price for a ticket here is horrendously overpriced, especially when you can find other AMC theaters that are just as comfortable down south. That said, this theater always seems to sell out in advance, so I won't argue against the business plan anymore. Instead, I'll drive a bit out of my way to watch a movie in equal comfort for a third of the price.
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