Not 100% what the hype is about The Alley. It's honestly just like any other bubble tea place, just the drink names (and drinks) are a tad bit fancier.
Tried out the highly recommended Morning Dawn and it was mediocre. The drink is literally 50% ice... Tasted more like water than whatever flavour(s) it was supposed to taste like. Definitely not worth $7.50.
The location is small and cozy. However, if you come during the colder seasons, don't count on finding a seat. Get your drink to-go. Location is definitely not suited for large groups during colder seasons.
They do, however, have a patio with picnic tables, which would be suitable for summer days/nights.
TL;DR: over-hyped and over-priced.