Not really sure what sets this place apart. I love coffee, so when I find smaller coffee shops there should be a reason I chose them over any other place. I'm looking for really good coffee, or really good food, etc.
While their coffee menu has things like Cafe Au Lait, I don't think it's anything special. Even though I don't think places like Starbucks are really good, at least you know what you're getting every time.
When I left this place, I couldn't think of a reason I would go back except for it might be right down the street from where you live.