This is a health-food supermarket. It is smaller than a typical supermarket but much larger than a typical health-food store. The prices are much closer to typical supermarket prices: this is much cheaper than the average health-food store.
My experiences with this place have been very positive. Contrary to the other reviewer's experience, I have found that the freshness of the produce here consistently exceeds that at a regular supermarket.
The selection here is outstanding. You will not find every item that can be found in a regular supermarket, but you'll find an equivalent to almost everything. You will find all major brands of organic and health-conscious products. Also, this is an excellent place for people with various food allergies or sensitivities to shop.
There are many items that can be found here that are difficult if not impossible to obtain elsewhere. The bakery and deli are unique, offering many items specific to Nature's Bin, some of which are strange or mediocre, but most of which are quite tasty.
I've tried many health-food stores and this would be among the best, both in terms of price and selection.