Will eventually write a full review, but in the meantime, I can say that I love this place. The staff are all incredibly friendly and astonishingly knowledgeable. I enjoy chatting with each and every one of the employees; they're down to earth and easy to talk to. The store looks beautiful and is set up great; everything is easy to find once you've got your bearings adjusted.
FYI - The reviews on this page should be limited to the comic book store which is located at 411 S. Craig Street.
It appears that the two negative/average reviews are both referring to the game shop. There are two Phantom of the Attic stores on the same street in Oakland. One - the one I'm reviewing - is the comic book store (located at 411 S Craig). The other - across the street at 406 S Craig - is a board game / RPG store. Although owned by the same guy, the stores look entirely different and have completely separate staff. Thus, imo they should not be judged on the same page.