I hadn't heard anything about this clothing store, but my friend wanted to stop in here after reading about it in her Montreal travel guide. Luckily, my friend spoke French and could talk to the sales staff to find out some interesting tidbits about this shop.
It was a really trendy shop with some great designs that you would be hard pressed to find on the High Street. Colours were vibrant and you would be sure to stand out wearing one of them. All designers are Québecois which is a great way to support local designers and give them a place to shine. Prices were a little high but on par for designer labels and there was a sale going on whilst we were there which made things a bit more affordable.
Make sure you brush up on your French before you head in here or you might find yourself missing some great items.