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| - I was first introduced to Chrome Hearts a few years back when I saw someone at a show with a leather jacket with a huge embroidered cross on the back, with a large (4") silver cross in the center. I had to ask where he got that, and he gave me a short intro to Chrome Hearts. I purchased a pair of sunglasses shortly afterwards. When planning a trip to Vegas with my wife, I found they had a store there, and made sure we went there.
The store is very nice, much larger, and more "Friendly" than the 2 NYC shops we've been to. I've been in the LV Chrome Hearts store each time I've been to Vegas in the last 5 years. Never feel pressured to buy anything, never get attitude from the employees. The first time I visited I made sure to show my sunglasses so they knew I was "one of them" (dumb, I know now), and was greeted with "I've always liked those, want them cleaned?" and they took them in back and tightened up the screws and cleaned them for me. I thought that was cool, but that's just an example of the service there.
It's a hard place to explain to people who have never been there, since it's a hard brand to explain. My best example is that it's like Hermes, for rockers. They sell a lot of them same items; sunglasses, clothing, shoes, purses, home items, etc. And they're both pretty much in the same price range. Most of the larger items are priced at "if you have to ask..." But, like Hermes, it's all hand-crafted, but instead of Italy, it's all made in Hollywood, CA. No cheap labor or materials. If there's silver buttons/cuffs/crosses/buckles/etc on a jacket/coat/shirt, it's all sterling silver. The only steel is the zippers.
Most of the "base" products cater to a rock-n-roll lifestyle. Silver jewelery with crosses, skulls, etc. Most of the clothing is black, and yes, some of it says "FUCK YOU". The sunglasses range from quite conservative to outrageous. But they're all very high quality, and again, all the embellishments are sterling silver. Most of the wood arms on the sunglasses are ebony. And, again it's all handmade here. Considering the quality and the labor, the prices really are on-par with any good luxury brand.
I've spend hours in the store trying items on, talking to the employees about their favorite pieces, limited edition stuff, famous people who have come in to buy, etc. The guys (and ladies) I've worked with are always great to work with, and I've never felt like I needed to buy anything, or that they were on commission and were looking for their sale. And they have some great stories.
At our most recent trip in Feb 2014, we spent a good hour plus talking with the manager and trying on items. They had a mens croc jacket on display in the front, and I asked what the price was on something like that. He took it off the mannequin and put it on me. I've never had a high-end shop pull a $56K item out for me to try on, knowing full well I wouldn't be walking out with it. When my wife was asking to look at some sunglasses, he pulled out a whole bunch of different models he thought would look good on her, or that were just plain cool and wanted to show off.
Yes, we spent money there, but not because of the employees, we walked in fully intending to get a couple of items, and walked out with EXACTLY what we wanted.
I can't rate this place highly enough.
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