Such a great idea for a business! I bet lots of people are thinking that while standing in line at this instant hit of a little food stand. Situated in the run down food court of the mall in New Kennedy Square, this place is a gold mine, attracting customers of all varieties and for just cause. These egg waffle and ice cream treats are fun a delicious. I've tried the cookies and cream waffle with matcha soft serve and it really is worth the hype. The warm soft waffle mixed with the delicious, not too sweet ice cream is worth the ($7 or so) splurge. The girls running the place are so cool and friendly and I love this place for creating such a trendy spot in an otherwise not so trendy area.