I didn't even know what fluff ice was, but a friend recommended me to try it and I'm glad I did. It's like frozen yogurt but better. It has a soft snowflake like texture. It's almost like eating flavored snow. Pretty Trippy but tasty. It also comes with add-ons like fresh fruit, or sweeter options. I'll be going back soon especially when the Vegas heat kicks in. Oh did I mention there's unlimited servings of condensed milk..... the staff where friendly and the store was clean.