Welp, it looks like I've found a new guilty pleasure; a new tasty tasty guilty pleasure.
This place is hard to miss if you drive through Plaza Midwood. I'd seen it and parked in front of it about a dozen or so times until one day I finally walked in. The staff member who greeted me very cheerfully educated me on what Italian Ice was and what was awesome, and she offered me samples of whatever I wanted. I was pleasantly surprised at the friendly demeanor. I'm sure answering the same questions all day and scooping little taster spoons gets really old, so they get bonus points.
I'm a woman of variety, so I liked the Gelati thing, even though it sounds super weird. It's custard, then ice, then custard. Pretty much everything is delicious, so I'd recommend going for a theme. My first adventure was a little tropical - I went for like a passionfruit(?)-coconut-vanilla thing. It was amazing.
If you ever liked slurpies or slushies as a kid, this is for you.. as a grown kid. :)