Ulta is a cheaper version of Sephora, let's be honest. It's like the lovechild of cheap drugstore beauty and middle-priced Sephora. So, it's pretty accessible. I don't often shop here because I know I could get the cheaper drugstore beauty products even cheaper at Target and the selection of cosmetics that are middle-priced is limited compared to Sephora.
BUT they have a Benefit Brow Bar which is hands-down the best thing ever. The tattooed girl that works there is so personable, thorough, and is what keeps me coming back. I've had my brows done there by other staff and they've left me with wax residue on my face and without cover-up.