They have awesome flavors every week, 10%military discount, a loyalty card program and are a local small business. Best of all : they serve "only 8" as a brand, which is just amazing for my weight watchers program. The hubby and I love that place and go at least once a week. If I can support a local business and indulge without regret at the same time it's a total win - win. Just thought I'd let you all know :)