This ride is unbelievable.
If you are going to do rides in Vegas, this is one of them!
Personally, I like to get the wrist band that allows for unlimited rides. You can do each of the three, as many times as you want.
This one in-particular is pretty amazing. People are strapped in on four sides that wrap around the needle, facing outwards. Once secured, the ride lifts up a bit from the ground, and without ANY warning, you are completely shot up. It feels like you are going to shoot right off! There is a moment after you hit the top where it feels like a free fall - you half want to pee your pants. That is my favorite part. :)
Doing it during the day is amazing because you can see so far in the desert. The views really don't get much better than that!
Doing it at night is pretty special though. You really get to see the entire city with all of the lights on. At one point I looked to my left and saw a plane eye level.
Rad.