As a woman, I have always found it easier to shop at Lowe's vs. Home Depot. It is definitely a more shoppable store, and it definitely gears more toward a woman and also a regular consumer vs a contractor or builder. Plus, there are plenty of employees walking the store, so help is close by. I find the product assortment has more style to it than Home Depot (for example, exterior lighting). Stores feel cleaner and more organized. I am a big fan and always will be.