Since last year we want to try the ice cream here, every time we drive by there is a huge line and we always said just forget about it Iam not waiting 45 min for a ice cream . Ok yesterday we were in the area and there was no line to wait and we decided to try. We were 4 couples and none of us thought it was something special ITS JUST A ICE CREM .. I think they are just lucky because of there location they are located between 2 very famous landmarks . If they were let's say in downtown area ,Laval or west island no way they would of succeed like they did . Bottom line is its not worth the wait absolutely nothing special .there are much better ice cream places in montreal like PAYSANNE , BILBOUQUET , MARASH .