I'd never been to Ulta before today, and I am indeed a fan - I walked in not knowing they had a salon (but in desperate need of a haircut) and walked out with a new 'do that might even be an improvement over my old one. My stylist Nicholas was a good match - he asked a lot of questions, confirmed my preferences and checked in to see how I liked what he was doing - he was warm and personable without pushy upselling, which is probably my number one pet peeve in a salon. Of course, when you're getting your hair cut surrounded by cool products, you'll probably convince yourself to buy stuff - this Ulta is close to me, and it has a better selection of drugstore products than my local drugstore, so I can see stocking up during a monthly styling appointment. As a bonus, when I heard that the customer in front of me got a discount coupon for the salon, I asked about it myself, and they were happy to pass along the deal. Recommended for sure.