Where to start? Is it the large range of flavors, the beautiful display or the fact that a lot of their gelato just taste awesome? It's everything. Really.
Don't take my word for it tho. Go try it!
Friendly staff, service is fast and efficient even when the line is long. Try as many flavors as you want.
One of my favorite so far is the chocolate with hazelnut. Creamy, chocolatey and crunchy. Nom. Gotta try them all.