It's pho. What's not to like? Their broth tastes fresh and is full of cilantro and other fresh herbs. The customizations are endless; you can get flank, brisket, and meatballs in one bowl if you damn-well please. It's beautiful.
Besides the pho, they have sandwiches, spring/summer rolls, and bubble tea. I'm a bubble tea snob, and Superior Pho cooks those gooey blobs to a good consistency (which for some reason seems to be an issue in Chinatown, of all places.) Fantastic food and selection, but come hungry because the portions are huge...I've had leftover pho for two days.