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| - I reviewed the old Off Fifth (OF) and I'm both pleased and disappointed with this updated version.
DISAPPOINTMENTS
1. This is no longer a hidden gem. Located in Town Square EVERYONE heads there now and the selection reflects that.
2. The selection is more pedestrian. This is my biggest gripe. There are lots of sizes and colors for various styles (like a department store), but there seem to be less unique pieces (like a department store). They are still there, but one has to spend the time to look through the racks to find them. The shoes, for example, are dull and typical. That won't be a problem for most people, but because I thoroughly enjoyed the variety in the selection at the old OF, it's certainly a disappointment. What made it such a treat to shop there before was the rare finds and truly unique pieces. The store feels like a well run, properly staffed, thoughtfully organized, slightly upscale Marshalls to me now.
UPSIDE: The store is "shoppable" now. It's huge and laid out well. Even though the options are less exciting than I'd like, there are some unique options to interest bargain shoppers seeking mark downs on high-end options. There are still many deals to be found--I purchased a few items at 75% a few months ago and that is always a good thing.
SUMMARY: The store has been watered down and beefed up all at once. More people will be drawn to it. But folks like me, will visit less frequently. I am aware that I am not their target customer--my patronage does not keep the doors open and create an institution. I liked OF when it was more scrappy. It's a much better store now. It draws in more customers and more people will be buying and wearing their clothes. And I will still stop by for gifts and a specific item. But I don't love it like I used to.
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