I visit here pretty often because although it is not the best in the city, it is definitely the best place near my house. The service is always friendly and prompt, the food always reliably good and the prices are fair. I highly recommend the fatty salmon nigiri, as Ichizen is one of the few places to carry it. Ichizen doesn't have too many "fancy" rolls to choose from but their nigiri and sashimi is generally cut well and fresh. The sukiyaki beef appetizer is a stand out that I am always sure to order. The place is a bit small (although I have never had to wait for a table) and could be a bit better decorated and utilized. They have a large area in the middle of the restaurant that could be filled with tables if they redesigned a bit. I think if Ichizen was bit trendier with more seating they could be a lot busier. There are worse places in the same area that are much busier. But then again it's always nice to have that super laid back cafe style sushi restaurants that no one knows about for super relaxed nights.