Decent alternative to pricey Whole Foods. They sell most of the same items save for Whole Foods in house brand. Prices are much more reasonable and better than Loblaws. Selection is very good although they can remain out of items for weeks at a time--Fevertree Lemon tonic hasn't been stocked in over a year!--tsk! tsk! I know it's available because Whole Foods has it on their shelves. Other than my tonic water whine it's an absolutely fantastic place to shop. Organic produce is well priced. Never tried the butcher counter so cannot comment on meat quality. Not as esthetically pleasing as other supermarkets but then your not paying the overhead for the bells and whistles. Staff are approachable and helpful.