At one point I gave this place 4 stars due to "overpriced" lox in my opinion, which is one of my favorites. After trying a more local place on a non-work day, that particular place's lox (same price) was White Castle-like bite-size. The only place I found lox cheaper was a large chain restaurant (let's just say), although thinking about it now it was on promotional sale.
I now give the crown officially to NYBB for their fair prices, great staff, and nice ambience. Best local bagel place and I got to try and enjoy my first Bialy here (I've only heard of them growing up in NY originally). I haven't drank here as I only stop by on the way to work so this review is based off of pre 10am experiences.