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| - My husband and I recently traded in our bikes for new Specialized bikes at Atkins. I think that is the only brand they carry for new bikes. Atkins' honored the sales price of a local competitor which I appreciated. We weren't really in the market for new bikes, but it was time to take our used bikes in for a tune up. They were originally purchased used at Budget but I didn't want to have to haul them back and forth from Fitchburg so I thought I would look for a more local shop. Besides, I like to support smaller businesses as long as they are worthy of my support. Doing my research, I was impressed with all the Yelp comments praising Atkins that had been written within the past year. Atkins' tune up prices are similar to Budget's, but the big plus - in addition to the Yelp reviews - that put them over the top for me was the fact that the Atkins' tune up included a power wash. Our trail bikes were plenty dirty and they looked like new afterward. Dan, the owner, said that he has owned the Verona store for over 30 years and the business is obviously thriving. . It's obvious that he loves his work, customers and biking. This totally makes sense when you learn that his dad and grandfather ran one of the largest Schwinn stores from the family bike store on Monroe street when he was growing up. This is just the kind of small family run business that is a true gem. You know you are in good hands when you see the team's attention to detail when they are working on bikes. Very professional. Hey, even his daughters get work at the shop and get totally into the gears and know their stuff. An added bonus is getting to feel the "love" from the gentle shop mascot, Honey, the dog, while waiting for your bike. Great store, great people, great service. Now if only the weather would cooperate so we can get on the trails!
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