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| - If you like the feeling of being on a sugar high, this place is for you. I happened upon it today while browsing some other stores at Scottsdale Quarter, and was impressed with their selection of sugar (and some sugarless) treats of all kinds. I literally felt like a kid in a candy store, as I walked through this newly opened shop. Despite it being on the pricey side, I'm sure it will do really well in this location.
From bulk candy including a wall of assorted jelly belly flavors, every gummy animal and flavor imaginable, licorice, chocolate, jawbreakers, gumballs, etc... and individually wrapped candy such as razzles, nerds, lollipops, skittles, m&ms, cleverly labeled gum, hello kitty, extra large sizes of candy buttons, chocolate bars, junior mints, dots, and oh so much more, there is definitely something for everyone at this store.
On top of the candy selection, the store is bright and colorful and blasting music; you can't help but smile while inside. Prices are on the steep side, however, so be forewarned. I bought a package of razzle sours for $1.99. I avoided the bulk candy bins that are $2.99 per 1/4 pound and $11.96 per pound. There were plenty of people (both kids and adults) loading up on sugar while I was there, and with the iPic theater right nearby, I'm sure plenty of people will make IT'SUGAR a pre-movie candy buying destination.
This place is worth a visit, especially if you're looking for a sugar fix. Enjoy!
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