I have no idea how this hotel could have not one but TWO five star ratings.
It was in desperate need of an update.... my room needed not one, but two new non-tube TVs. The room looked like something that would have the door kicked in by COPS and a film crew. I wore sandals the entire time in the room because I was afraid of what was in the carpet. It smelled of stale smoke. The other people in the hotel (other guests, and the staff) were between business traveler and ultimate sketch.
The room was booked for me, so I didn't have a say in the matter, but it was in decent walking distance to an interesting cigar bar (I'll save that for another story) and a few other decent restaurants and bars. I'll also give it a star for bed comfort... it was better than I had expected. The housekeeping also did a great job... my room was always picked and organized.
I know there's not much in Fitchburg... but for the money, I would have rather stayed down the street (like in downtown Madison) and had a significantly better experience.
Pro-Tip: Any hotel that offers "The Ultimate Dining Package" probably sucks and is sketchy.