For being a newly opened business, only about a month, this guy is doing really well.
The inside is small and cozy and he's still working on making it more of a "spa" feel, but it's getting there!
There are 4 whitening chairs and he has different strength gels, size mouth pieces, etc to fit everyone.
I went there and my teeth were already pretty white- shade 10. After 2 25-minute sessions on the same appointment I went to a 4!
Robert is very personable and kind and very accommodating.
I went there with a friend who has braces and she had a great experience as well (it whitened her teeth AND braces bands).
He is working on doing loyalty/membership/referral programs and has a lot of great specials on Groupon/Livingsocial.
Definitely give it a try. It's not a medical office feel, it's much more comfortable and I expect it to get even better once he gets more feedback, experience with this location and time to decorate.
P.S. Bring some change for the parking meters! Parking is a little funky in the area if you aren't used to it, but it's close to pay lots, meters and the light rail!