Seems like they already lost their spirit. When you walk in, the owner doesn't look like she loves her job, but is an average hired employee. That after only one year of owning the business. One of the owner left and it seems she carried the spirit. They don't care about marketing. Their flyers that are send per e-mail are unfinished templates, have no appeal. They have a huge competitor down the street and I have found myself there more and more and started consigning there.
There FB page gets barely frequent attention. An occasional photo gets posted. I hope they pick it up and blow some fire in the business. The concept is great, the people that own/work the business can make it fantastic.